As a journalist I’ve worked as an Editor, Deputy Editor and contributor across a variety of titles, both b2b and consumer. I’ve a healthy ‘lifestyle’ contacts book of manufacturers, brand managers, exhibition organisers, retailers, practitioners, scientists and academics. I’m a member of the Guild of Health Writers.
I’m really at home doing features and interviews (I’ve profiled some fascinating people) and I love to create innovative brand profiles. You’ll find several in GALLERY and on my BLOG. I’ve also worked with organic skincare company Neal’s Yard Remedies where I wrote about the creative concept and role of ingredients core to new product launches. Here are some examples of my work:
I love journalism, but copywriting is fun. Cracking that magic tone of voice that uniquely conveys a brand. But however artsy or avant-garde our concept may be (I’m happy working as part of a creative team) I never lose sight of the bottom line. How do I do it? By crafting seductive but viable copy that fulfils the client brief.
Wizardwords repertoire includes ads, advertorials, websites, customer publishing, brochures, newsletters, email bulletins, social media blogs, tweets, press releases and product packaging copy. We can also turn our hand to pitches, presentations, TV treatments and speeches. (I’m a frustrated actress, what can I say!)